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what we do...

With so many gym equipment manufacturers out there it can be frustrating trying to choose one to invest with. At IRONBORN® our mission is very simple; To provide high quality equipment and service to each individual customer at a fair price. We are constantly developing new unique products that give us, and therefore you an edge over the competition. We release fresh designs regularly so you can be assured that we will be able to supply you with equipment that users just can't get enough of. Top that off with over 40 years combined experience in the fitness & sport industry we think we have what it takes to improve your facility no matter how big or small. 


Welcome to IRONBORN.







Strength redefined.


The IRONBORN® Series 1 range is an extensive roster of strength equipment that has you covered from every angle.

We believe quality gym equipment should be based not only on it’s durability but the quality of the movements it has been designed to perform. With our strength range every motion has been carefully calibrated to ensure maximum efficiency and comfort during every repetition.



visit the showroom



Unit 3, Jubilee Estate, Discovery Works.

Coleshill, Birmingham.

United Kingdom, B461JU.


Come down to our showroom, a brand new space where you can test out our equipment and visualise your dream facility.


Open Monday - Friday 8am - 4pm 


Arrange an out of hours appointment.


get in touch!


  • Product enquiries
  • Free finance quotation by Admiral Leasing
  • Showroom and photography studio hire
  • Appointments
  • Any further information



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